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    The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

    15

    Jan 2012

    What is Social Media?

    Posted by / in Advertising, Marketing / Link

    Media, like television, radio, newspapers and magazines, has traditionally been a one-way communication tool. There were limited ways of providing your opinion on a topic and as such, this media was as engaging as the options that exist now. Imagine listening to a monologue (or class lecture) and not being able to say a word,  share your experience or even publicly agree or disagree –  not very appealing IMHO. Social media, on the other hand,  is two-way communication – there are many ways of providing your opinion on a topic and even having a dialogue with the author or company.  A notable feature of social media is user-generated content (UGC), like what you see in an Amazon review.

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