What is Social Media?
Media, like television, radio, newspapers and magazines, has traditionally been a one-way communication tool. There were limited ways of providing your opinion on a topic and as such, this media was as engaging as the options that exist now. Imagine listening to a monologue (or class lecture) and not being able to say a word, share your experience or even publicly agree or disagree – not very appealing IMHO. Social media, on the other hand, is two-way communication – there are many ways of providing your opinion on a topic and even having a dialogue with the author or company. A notable feature of social media is user-generated content (UGC), like what you see in an Amazon review.