What is the difference between Marketing and Sales?
if ONE person was asking, many more are probably thinking the same thing”
Marketing gets the attention of the prospective customer through a variety of means like advertising, public relations, viral marketing, guerrilla marketing, direct marketing and promotions. Marketing seeks to persuade the prospective customer that there is value in whatever they are marketing. They help create the “intent” to purchase the good or service.
Sales engages that prospective customer on a personal level via one-to-one contact, presentations, phone calls, emails and other direct communication. Sales tries to convert the “intent” into an action, a SALE.
Sales also feeds market knowledge and customer experiences back to Marketing. Marketing can then take that information and other market research to tailor future communication so that the right customers are targeted with the right message. They work with the information to tweak their marketing mix (product, price, place and promotion) so that it resonates with the target market. As a result, the sales efforts should be more successful since they are connecting with customers that are more apt to purchase.