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    The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.


    May 2008

    Getting traffic to your site? Guest Blog Postings

    Posted by / in Marketing, Tips and Tricks / Link

    The latest rage these days for traffic and search engine rankings is to get postings on blogs. And one of the easiest ways to get those blog posts is to pay for them. In fact there are now numerous services that act as blog advertising aggregators ? advertisers can visit a site like Blogsvertise and simply pick and choose the blogs they want to get a paid review from.

    There’s some problems with this approach however. The first one is that these blog posts are the victim of their own success. Paid blog links work so well in getting site’s ranking in the search engines that the search engines are actively seeking to prevent this from working. They have not managed to stop this yet, and may never do so, but it’s a risk. The second problem is that the very best grassroots websites that have both traffic and that will help your search engine rankings will not generally accept paid postings to their blog.

    So what’s an online marketer to do? The solution is easy and works far better than paid blog postings. Offer to write a guest blog post! Grassroots and high traffic blogs love these offers. It makes them look better because they are big enough to have ‘guest bloggers’ they can feature and provides them with free content they can publish in between their own postings. Anyone who runs a blog knows how burdensome it is to keep fresh content all the time.

    Problem: Finding the blogs.

    Solution: Try Google 🙂

    Three easy ways to find good blogs to offer your ‘guest posting’ services to.

    1. Google ‘your industry’ plus the term ‘blog’. That’ll give you a great list of blogs that we already know Google likes since they’re ranking. Have a look at the first 50 or so.
    2. Look at their blogroll. Good blogs typically have a list of other blogs that they like in the same industry. Have a look at those blogs, and the blog rolls on those blogs…and so on.
    3. See who links to the blogs you’ve found so far. The following search done in Yahoo! will tell you who links to the blog: linkdomain:thebloggerswebsite.com ? site:thebloggerswebsite.com

    Problem: Convincing the blogger

    Solution: Tell them why it’s good for them, not you.

    We all have our best interests at heart. Nobody’s going to let you publish a blog post on their site for your benefit. They’ll do it if it’s good for them. So why would they publish your post? Tell them why it’s good for them. Let me go back to the salesjob I did on Bhupesh 🙂 (the blog owner of this site, who agreed to let me do this guest blog post) to illustrate why he would let a life insurance agent post on his marketing site.

    1. It will provide some additional content they can use in between their current blog posts.
    2. Their visitors will find it interesting. I’ll write an on topic blog post that’s informative and authoritative. And I won’t market products or services, this will be an informational post.
    3. Give them some ideas as to what you might right on and let them pick one. That gives them a list of things they can look at and increases the chances there will be a subject that piques their interest.

    Problem: The implementation of the article

    Solution: No need to write an article until they accept.

    Once the blogger has accepted and you’ve decided on an article subject, go ahead and write the article. Make sure you offer the blog owner the ability to have final approval on the article prior to publishing. That will set their mind at ease so they know they won’t be publishing a commercial solicitation.

    Within the article, link out to relevant sites. And give yourself credit at the bottom of the article including a link to your website. See? That’s not spammy at all.

    The benefit to you:

    There are multiple benefits to doing this. First, search engines love links pointing to your website. They love even more links from strong authoritative websites that are on topic. Secondly, you will find you can get links from websites that simply wouldn’t link to you (or your competitors!) ever, ever, ever. No money is changing hands which keeps them happy. And finally the strong blogs will actually send you traffic and visitors from your guest blog post.

    And finally, have fun with it. There’s something to be said for getting your articles published on other’s blogs. It’ll help your rankings, send you traffic, and help you become perceived as an expert in your field.

    About the guest poster: Glenn Cooke is a Life Insurance Broker in Canada. You can read his blog about
    life insurance for consumers at TheTermGuy.com.

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