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    The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.


    Nov 2009

    Studying for a marketing final? Check out these 15 videos!

    Posted by / in Marketing, Tips and Tricks / Link

    Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links that unfortunately are either dead, outdated or horribly lame. There are many creative people posting helpful videos that make the marketing concepts easier to understand and even more interesting.

    Pricing Strategies

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    Product Life Cycle

    The Five Competitive Forces That Shape Strategy

    Consumer Market Segmentation

    Postpurchase Behavior

    Post-purchase satisfaction

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    THE CORPORATION [14/23] A Private Celebration

    THE CORPORATION [15/23] Triumph of the Shill

    Brand Experience vs. Brand Promise

    How to Perform Customer Segmentation

    Trademark and Tradedress in Product Package Design

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    Motivating Sequence for Copywriting: AIDA – Attention, Interest, Desire, Action!

    London Barber Whacks the Competition

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    Selecting the distribution channel.

    Channel Marketing: How and Why?

    I sincerely hope the above videos have helped you review. Let me know how you did!

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