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    If You’re Not #1 on Google, You Don’t Exist!

    If You’re Not #1 on Google, You Don’t Exist!

    Do you own or manage a website? Will you be developing a website for your business and want to learn tips for generating more value with it? Maybe you’re curious to know how search engines work and what differentiates a “good” from a “bad” website? Learn the difference between Search Engine Optimization (SEO), Search Engine […]

    The Business of Art

    The Business of Art

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    Beyond Search Engine Optimization

    Beyond Search Engine Optimization

    Traditional SEO is dead! Google is taking the lead in removing low quality content from the search engine results pages and aggressively attacking SEO tactics that don’t add value to the user. What can businesses do to rank better in the search engines and more importantly, to increase sales? Should businesses expand beyond SEO? Topics […]

    Using Social Media to Deliver on Patron’s Expectations

    Using Social Media to Deliver on Patron’s Expectations

    Patrons still come in droves to libraries but they are now toting digital devices. What are their expectations of libraries in the digital age? What can libraries do to deliver on these expectations? How can social media tools help and which one(s) should you use?

    How to Write a Business Plan

    How to Write a Business Plan

    Five Good Ideas: Social Media for Non-Profits

    Five Good Ideas: Social Media for Non-Profits

    Social media is the shiny new toy that everyone seems to love but few have figured out how to play with safely. Even fewer know whether it’s worth the investment. However, not playing with this toy could have a negative effect on your brand.