When it comes to using Twitter, the first question I hear is “Why would I want to read about what someone ate for breakfast!” After a week or so of playing with twitter, the next question I often hear is … Continue reading
Media, like television, radio, newspapers and magazines, has traditionally been a one-way communication tool. There were limited ways of providing your opinion on a topic and as such, this media was as engaging as the options that exist now. Imagine … Continue reading
I conducted an SEO workshop this morning that was hosted by the Town of Newmarket (Ontario). The main topics were: Overview of Search Engine Optimization (SEO) Benefits of SEO Principles of search engine-friendly design Tips on how to apply SEO … Continue reading
Marketing decisions based on surveys can be dangerous if you don’t dig into the data to ensure that the insights gleaned are relevant. For example, a study by Anderson Analytics which is discussed in a ReadWriteWeb article, says a lot … Continue reading
In the online article CEOs’ Take on Twitter on BusinessWeek.com, I was surprised to see that many of these “business leaders” were missing the opportunity to learn from their customers and prospective customers. They seem to be using a two-way … Continue reading
Image by Getty Images via Daylife (With apologies to Katy Perry) This was never the way I planned Not my intention I got so tick’d, mouse in hand Lost my passion It’s not what I’m used to Just wanna try … Continue reading
