As we approach the holiday season, it’s time to pause and reflect on the past year… photo credit: koocbor The year is not over and you shouldn’t sit back just yet. Think about what’s to come and how you can … Continue reading
Facebook is working on facial recognition. Initially, they will recognize that a face exists in a photo and provide the opportunity to identify the face and tag the person simply by typing in the name. No more having to make … Continue reading
A growing trend in internet marketing is the use of videos to establish a deeper connection with the target market. Online video marketing is being used to educate, inform and entertain viewers or (potential) customers. Some examples include: testimonials; news … Continue reading
What is the difference between Marketing and Sales? I was asked this question and thought to myself…” if ONE person was asking, many more are probably thinking the same thing” Marketing gets the attention of the prospective customer through a … Continue reading
Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links … Continue reading
Many of us start the day with the best of intentions but by dinner time, are not entirely satisfied with our accomplishments. It’s hard to stay focused with emails, phone calls, text msgs, IM, SKYPE, Twitter and FB updates constantly … Continue reading
Marketing decisions based on surveys can be dangerous if you don’t dig into the data to ensure that the insights gleaned are relevant. For example, a study by Anderson Analytics which is discussed in a ReadWriteWeb article, says a lot … Continue reading
The June 2009 issue of Business Week has an article called Social Networking: Facebook Looks to India which discusses the push that Facebook is doing to increase market share. The international manager for Facebook is quoted as saying “people like … Continue reading
In one of my lectures on Customer Service, I played a 6:23 min YouTube video from VocalLabs called Ordinary Indignity that followed someone’s customer service experience with HP’s Technical Service. In this video, it appears that HP would like to … Continue reading
If you’re a financial advisor, you’re probably feeling overwhelmed because you’re wondering when the bad news is going to stop. The media is not helping. There is unprecedented market volatility! Declining consumer confidence, declining property values and declining share prices. … Continue reading
