ethnicomm – the blog part I

Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links that unfortunately are either dead, outdated or horribly lame. There are many creative people posting helpful videos that make the marketing concepts easier to understand and even more interesting.

Pricing Strategies

Product Life Cycle

The Five Competitive Forces That Shape Strategy

Consumer Market Segmentation

Postpurchase Behavior

Post-purchase satisfaction

THE CORPORATION [14/23] A Private Celebration

THE CORPORATION [15/23] Triumph of the Shill

Brand Experience vs. Brand Promise

How to Perform Customer Segmentation

Trademark and Tradedress in Product Package Design

Motivating Sequence for Copywriting: AIDA – Attention, Interest, Desire, Action!

London Barber Whacks the Competition

Selecting the distribution channel.

Channel Marketing: How and Why?

I sincerely hope the above videos have helped you review. Let me know how you did!

Image via Wikipedia

Great slide show on the psychological basis for user interface (UI) design rules! It is always important to be customer-oriented…your message not only gets out there, but it gets received in the right manner.  Following UI guidelines helps ensure you take into consideration how people perceive, think, learn and act. Note that this is not a recipe, just a list of common ingredients that work well together. You will still need to be a marketing chef to make it palatable and ideally delectable.