With so many social media sites out there, it is easy to spend too much time being “social” and “networking” and not enough time building your business. Without a proper marketing strategy, your efforts are as beneficial as trying to compete against The Hurt Locker or Avatar for attention.
In school, a cheat sheet helps you get to the answer faster but if you don’t know your stuff, the cheat sheet will not help. In fact, you often waste time that would have been better spent answering the question in the first place. The cheat sheet that CMO.com created (see below), nicely categorizes the key social media sites on customer communication, brand exposure, traffic to your site and SEO (search engine optimization). Now you can apply your knowledge of social media to help guide your marketing efforts.
You can download a larger view by clicking on the image.
Remember: your social media efforts should be consistent with your marketing or web strategy. Use the cheat sheet wisely!
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