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    Apr 2010

    7 Links to Visit as you SEO your Site

    Posted by / in Marketing, Tips and Tricks / Link

    I conducted an SEO workshop this morning that was hosted by the Town of Newmarket (Ontario). The main topics were:

    • Overview of Search Engine Optimization (SEO)
    • Benefits of SEO
    • Principles of search engine-friendly design
    • Tips on how to apply SEO to your website
    • How to avoid the biggest SEO pitfalls that could lower your rankings
    • How social media can help boost your search engine ranking

    I wanted to share much more but unfortunately the 3 hours went by rather quickly. Instead of sending each attendee an email with additional links, I thought I’d share this with the community so all can benefit.


    W3C Quality Assurance Tools

        – use these tools to see where you need some work! There is even one that finds broken links on your site.

    Add your URL to Google

        – start that relationship!

    Google Analytics

        – helps you see and analyze your website traffic what your visitors are doing.

    A Free keyword phrase list generator

        – helpful as you continue to tweak and improve your website.

    A search engine that tracks what is being talked about using Google Buzz

        – find popular search terms/trends – incorporate that into your blogs to get more traffic (blogs don’t necessarily have to be 100% related to your business).


        – check to see where your username is registered on a wide range of social media sites.

    50 Ideas on Using Twitter for Business

        – for those of you still not convinced!

    There are many more tips and tools out there – if you find others, please share them. If you need more help with search engine optimization or your web strategy, let me know.

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    Mar 2010

    How to link to a specific part of a YouTube video

    Posted by / in Marketing, Tips and Tricks / Link

    A growing trend in internet marketing is the use of videos to establish a deeper connection with the target market. Online video marketing is being used to educate, inform and entertain viewers or (potential) customers. Some examples include: testimonials; news bulletins; how-to videos; about us videos with talking heads; and even sweeping panoramas of the corporate showroom or warehouse.

    Now that Google has announced that they are adding automatic captioning to all English-language videos on YouTube, the opportunity is even greater if you think about search engine optimization (SEO).

    A problem with video is that sometimes you want to go to a specific part – skip the preamble etc. Or, there is a particular segment that you want to highlight. In the past, I have directed (potential) clients to my YouTube channel so they can see how I look on national television or to highlight my marketing experience. Instead of having them sit through 20 minutes of content, I created a link that takes them directly to the first instance where I appear. Other links allow them to skip ahead and go directly to the pertinent information – in this case, me!

    How do I do that?

    1. Make note of the specific time (in minutes and seconds) on the YouTube video that you want to link to.
    2. Copy the URL of the YouTube video and add “#t=” followed by the time in minutes and seconds to the end of the URL (i.e. #t=2m53 means the 2:53 minute mark on the video)
    3. Bam! That’s it!

    This is what it should look like: http://www.youtube.com/watch?v=K–jbw_l4oU#t=2m53

    Want to see a link to a specific part of a YouTube video in action? Clicking on this URL with the time appended takes you to the two minutes and fifty-three seconds point of the video – where I am first introduced by one of my favourite anchors…Dianne Buckner of CBC!

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    Mar 2010

    What is the difference between Marketing and Sales?

    Posted by / in Marketing / Link

    ethnicomm answer the question what is the difference between marketing and salesWhat is the difference between Marketing and Sales? I was asked this question and thought to myself…”

    if ONE person was asking, many more are probably thinking the same thing”

    Marketing gets the attention of the prospective customer through a variety of means like advertising, public relations, viral marketing, guerrilla marketing, direct marketing and promotions. Marketing seeks to persuade the prospective customer that there is value in whatever they are marketing. They help create the “intent” to purchase the good or service.

    Sales engages that prospective customer on a personal level via one-to-one contact, presentations, phone calls, emails and other direct communication. Sales tries to convert the “intent” into an action, a SALE.

    Sales also feeds market knowledge and customer experiences back to Marketing. Marketing can then take that information and other market research to tailor future communication so that the right customers are targeted with the right message. They work with the information to tweak their marketing mix (product, price, place and promotion) so that it resonates with the target market. As a result, the sales efforts should be more successful since they are connecting with customers that are more apt to purchase.

    Marketing and Sales is distinct but exists side by side..they are reliant on each other. ethnicomm marketing and sales go hand in hand

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