Marketing decisions based on surveys can be dangerous if you don’t dig into the data to ensure that the insights gleaned are relevant. For example, a study by Anderson Analytics which is discussed in a ReadWriteWeb article, says a lot … Continue reading
The June 2009 issue of Business Week has an article called Social Networking: Facebook Looks to India which discusses the push that Facebook is doing to increase market share. The international manager for Facebook is quoted as saying “people like … Continue reading
In one of my lectures on Customer Service, I played a 6:23 min YouTube video from VocalLabs called Ordinary Indignity that followed someone’s customer service experience with HP’s Technical Service. In this video, it appears that HP would like to … Continue reading
One of the many good people that I have met through social networking is Kellye Crane. Kellye writes about the solo PR field and is someone that I respect – for her writing and her inclusive nature. So when she … Continue reading
If you’re a financial advisor, you’re probably feeling overwhelmed because you’re wondering when the bad news is going to stop. The media is not helping. There is unprecedented market volatility! Declining consumer confidence, declining property values and declining share prices. … Continue reading
These are tough times for all of us. The market is down, consumer confidence is low and people aren’t spending. Businesses are not sure when things are going to improve and they are scaling back on their own purchases. On … Continue reading
In the online article CEOs’ Take on Twitter on BusinessWeek.com, I was surprised to see that many of these “business leaders” were missing the opportunity to learn from their customers and prospective customers. They seem to be using a two-way … Continue reading
If you don’t know what Google Alerts are, read the post Use Google Alerts to keep tabs on your brand, your competitors and Pamela Anderson. Although not as popular, Yahoo has its own version of Google Alerts called, surprisingly enough, … Continue reading
SilkCharm: @karenmarree soz – when you repeat the same three tweets over and over again I get confused between spam and marketing engagement 2008-08-25 02:50:02 · Reply · View MatthewSapaula: got a splash of how the marketing world, thanks to … Continue reading
A new search engine launched today and I was thrilled to read that it indexes over 120 billion pages or three times more than any other search engine according to their press release. What other search engine is relevant? The … Continue reading
