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    A good idea is a good idea NOW!™

    25

    Jan 2012

    14 Tools For Finding and Managing Twitter Followers

    Posted by / in Marketing, Tips and Tricks / Link

    When it comes to using Twitter, the first question I hear is

    “Why would I want to read about what someone ate for breakfast!”

    After a week or so of playing with Twitter, the next question I often hear is

    “Great…now how can I use this for business?”

    Dave Fleet has a very useful post called 25 Suggestions For How To Use Twitter in 2011. They include ideas for both personal and business use. I’m going to focus on business use and share 14 tools that will help you find and manage twitter followers. Each of them have their pros/cons – I’ll leave it up to you to determine what works best for you or your company.

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    17

    Jan 2012

    How search engines work

    Posted by / in Marketing / Link

    We all know what search engines are but perhaps not how they work. Knowing how they work can help you when marketing online.

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    15

    Jan 2012

    What is Social Media?

    Posted by / in Advertising, Marketing / Link

    Media, like television, radio, newspapers and magazines, has traditionally been a one-way communication tool. There were limited ways of providing your opinion on a topic and as such, this media was as engaging as the options that exist now. Imagine listening to a monologue (or class lecture) and not being able to say a word,  share your experience or even publicly agree or disagree –  not very appealing IMHO. Social media, on the other hand,  is two-way communication – there are many ways of providing your opinion on a topic and even having a dialogue with the author or company.  A notable feature of social media is user-generated content (UGC), like what you see in an Amazon review.

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