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    A good idea is a good idea NOW!™

    25

    Feb 2008

    Closing time…every new beginning comes from some other beginning’s end.

    Posted by / in Consulting / Link

    One of the challenges with consulting is that you can be an active part of a team while you’re working on the assignment but once the gig is over, you’re back to being a free agent again. No more understanding the business, developing the strategy, ratifying the marketing plan, recommending the tactics, helping it execute and constantly thinking about how to make it better. It becomes an obsession while you’re there because you want to add value and see the company become significantly more successful as a result of your efforts. Unfortunately, when it’s time to move on, it can be hard to slam on the brakes and change course.

    I don’t generally find this to be a problem but sometimes you really connect with the company and stopping is a bit difficult. Consulting for TLBC (The LaparoscopicBAND Center) in Toronto was an incredible experience due to their super friendly staff and the fact that I was able to contribute towards their efforts in helping people make positive lifestyle changes. I even made some personal changes myself as a result…and am lighter, happier and healthier! Those that I care about are benefiting from my experience since I’m spreading the gospel to them as well. So it’s with a heavy heart and a lighter body mass that I bid adieu.

    As SemiSonic said in their one hit wonder back in 1999: “…every new beginning comes from some other beginning’s end.”

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    24

    Feb 2008

    initial musing

    Posted by / in Marketing / Link

    I have a lot of thoughts on marketing and life that I would love to share here so this is the first step. Now if this was SEO’d to the hilt you’d be here because of my marketing expertise but I know that you’re here because I asked you to check this out or because you’re inherently curious and after reading about ethnicomm, Fortune Hunters (on CBC) or seeing some of my postings in other forums like Marketing Profs, SmallBusinessBrief etc, you decided “hey who is this guy and what does he have to say”?

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