Comments on: Using Twitter for Business – some CEOs just aren’t listening. http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/ musings on marketing and life Wed, 14 Apr 2010 03:58:35 +0000 hourly 1 http://wordpress.org/?v=3.0 By: The Twitter Strategy Blog Series: #3 Corporate Reputation Management http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-46 The Twitter Strategy Blog Series: #3 Corporate Reputation Management Thu, 30 Oct 2008 22:40:59 +0000 http://ethnicomm.com/blog/?p=54#comment-46 [...] Follow - Follow people talking about your brand, your industry, and maybe even you.  Listen and Learn.  If you claim to use Twitter to listen to your customers, make sure you follow a substantial number of them. [...] [...] Follow – Follow people talking about your brand, your industry, and maybe even you.  Listen and Learn.  If you claim to use Twitter to listen to your customers, make sure you follow a substantial number of them. [...]

]]> By: Laura "Pistachio" Fitton http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-35 Laura "Pistachio" Fitton Sat, 04 Oct 2008 18:21:01 +0000 http://ethnicomm.com/blog/?p=54#comment-35 Great post, you make some awesome points that really "get it" about how executives *could* use Twitter. But, you're somewhat misguided to put so much focus on the follower ratio. Here is why: Whether you follow a few hundred of thousands or whether you follow all back, either way you can really only read @replies directed to you, as opposed to reading the entire stream. Anyone can send anyone an @reply. So, I'd bet Tim O'Reilly is equally as able to listen to a mass of voices at just about the same level that I am, even though I make it a point to attempt to follow everyone back. At mass numbers, whether someone is followed back or not ONLY affects DMs, nothing else. One is able to hear @replies from anywhere without following anyone at all. It is the great "levelling" feature of Twitter. Also, many companies (I've discussed this with Frank at Comcast) are listening through search tools, not through their main Twitter accounts. Great post, you make some awesome points that really “get it” about how executives *could* use Twitter.

But, you’re somewhat misguided to put so much focus on the follower ratio. Here is why: Whether you follow a few hundred of thousands or whether you follow all back, either way you can really only read @replies directed to you, as opposed to reading the entire stream.

Anyone can send anyone an @reply.

So, I’d bet Tim O’Reilly is equally as able to listen to a mass of voices at just about the same level that I am, even though I make it a point to attempt to follow everyone back.

At mass numbers, whether someone is followed back or not ONLY affects DMs, nothing else. One is able to hear @replies from anywhere without following anyone at all. It is the great “levelling” feature of Twitter.

Also, many companies (I’ve discussed this with Frank at Comcast) are listening through search tools, not through their main Twitter accounts.

]]> By: Julianna Yau’s blog » Bookmarks for September 15th, 2008 through September 21st, 2008 http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-26 Julianna Yau’s blog » Bookmarks for September 15th, 2008 through September 21st, 2008 Sun, 21 Sep 2008 15:03:16 +0000 http://ethnicomm.com/blog/?p=54#comment-26 [...] Using Twitter for Business – some CEOs just aren’t listening. | ethnicomm - the blog par... - [...] [...] Using Twitter for Business – some CEOs just aren’t listening. | ethnicomm – the blog par… – [...]

]]> By: Beth Harte http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-24 Beth Harte Tue, 16 Sep 2008 23:49:44 +0000 http://ethnicomm.com/blog/?p=54#comment-24 You make a lot of excellent points. I think the one thing that's hard to balance on Twitter is getting to know and having conversations with more than 300-400 people at a time. A lot of people (companies) have thousands of people following them on Twitter, but it's impossible to have a meaningful conversation. If they had a team, that kept in touch on- an off-line it would make it easier to handle and implement all your great suggestions. You make a lot of excellent points. I think the one thing that’s hard to balance on Twitter is getting to know and having conversations with more than 300-400 people at a time. A lot of people (companies) have thousands of people following them on Twitter, but it’s impossible to have a meaningful conversation. If they had a team, that kept in touch on- an off-line it would make it easier to handle and implement all your great suggestions.

]]> By: Dev Basu http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-23 Dev Basu Mon, 15 Sep 2008 14:56:48 +0000 http://ethnicomm.com/blog/?p=54#comment-23 You're on the ball with this post - Communication is a two way street and is more about listening, than talking in my opinion. One way CEO's can use twitter is through ORM or brand mention tracking through search.twitter.com. That way, you can track folks that talk about your brand even if you're not following them. Take it a step further, and this can be a great way to engage and follow opinionated customers. Just my $0.02... You’re on the ball with this post – Communication is a two way street and is more about listening, than talking in my opinion. One way CEO’s can use twitter is through ORM or brand mention tracking through search.twitter.com. That way, you can track folks that talk about your brand even if you’re not following them. Take it a step further, and this can be a great way to engage and follow opinionated customers. Just my $0.02…

]]> By: Ruud Hein http://ethnicomm.com/blog/marketing/using-twitter-for-business-%e2%80%93-some-ceos-just-aren%e2%80%99t-listening/comment-page-1/#comment-22 Ruud Hein Mon, 15 Sep 2008 14:37:56 +0000 http://ethnicomm.com/blog/?p=54#comment-22 Using a tool like TweetDeck, which lets you follow conversations based on keyword searches, you can easily be pro-active on Twitter. Who is talking about you? Who has a problem? Step in; solve it. Can't? Say so honestly. Blogs and social networks get a "we have to too" push-based approach from most companies whereas what they need is a communications officer. Using a tool like TweetDeck, which lets you follow conversations based on keyword searches, you can easily be pro-active on Twitter. Who is talking about you? Who has a problem? Step in; solve it. Can’t? Say so honestly.

Blogs and social networks get a “we have to too” push-based approach from most companies whereas what they need is a communications officer.

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