Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links that unfortunately are either dead, outdated or horribly lame. There are many creative people posting helpful videos that make the marketing concepts easier to understand and even more interesting.
Product Life Cycle
The Five Competitive Forces That Shape Strategy
Consumer Market Segmentation
THE CORPORATION [14/23] A Private Celebration
THE CORPORATION [15/23] Triumph of the Shill
Brand Experience vs. Brand Promise
How to Perform Customer Segmentation
Trademark and Tradedress in Product Package Design
Motivating Sequence for Copywriting: AIDA – Attention, Interest, Desire, Action!
London Barber Whacks the Competition
Selecting the distribution channel.
Channel Marketing: How and Why?
I sincerely hope the above videos have helped you review. Let me know how you did!