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    A good idea is a good idea NOW!™

    17

    Jan 2012

    How search engines work

    Posted by / in Marketing / Link

    We all know what search engines are but perhaps not how they work. Knowing how they work can help you when marketing online.

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    15

    Jan 2012

    What is Social Media?

    Posted by / in Advertising, Marketing / Link

    Media, like television, radio, newspapers and magazines, has traditionally been a one-way communication tool. There were limited ways of providing your opinion on a topic and as such, this media was as engaging as the options that exist now. Imagine listening to a monologue (or class lecture) and not being able to say a word,  share your experience or even publicly agree or disagree –  not very appealing IMHO. Social media, on the other hand,  is two-way communication – there are many ways of providing your opinion on a topic and even having a dialogue with the author or company.  A notable feature of social media is user-generated content (UGC), like what you see in an Amazon review.

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    15

    Jan 2012

    Digital Media – Getting Started – Web Content

    Posted by / in Marketing, Tips and Tricks / Link

    “Content is Queen, Quality is King” (source unknown but I totally agree)

    The more content the better but if it is crap, you will be penalized by your site visitors and the search engines. Focus on the customer instead of solely on search engine optimization. Provide relevant content.

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