With so many social media sites out there, it is easy to spend too much time being “social” and “networking” and not enough time building your business. Without a proper marketing strategy, your efforts are as beneficial as trying to compete against The Hurt Locker or Avatar for attention.
In school, a cheat sheet helps you get to the answer faster but if you don’t know your stuff, the cheat sheet will not help. In fact, you often waste time that would have been better spent answering the question in the first place. The cheat sheet that CMO.com created (see below), nicely categorizes the key social media sites on customer communication, brand exposure, traffic to your site and SEO (search engine optimization). Now you can apply your knowledge of social media to help guide your marketing efforts.
You can download a larger view by clicking on the image.
Remember: your social media efforts should be consistent with your marketing or web strategy. Use the cheat sheet wisely!
March 8th, 2010 at 1:47 pm
I wholeheartedly agree; the business and marketing strategy has to be figured out first, otherwise one could spend countless hours establishing an inappropriate reputation or making no impression at all. Involvement in one or more of these tools may seem productive from an activity perspective; however, its results are subtle and hard to predict – at first.
Having a set plan for your business extends out to one’s social media-network-marketing activities.
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March 9th, 2010 at 8:59 am
Good morning,
First, I’m going to agree with yourself and Brian that the first step to getting into social media is actually to get your business / marketing strategy together.
However, I feel that the cheat sheet can be a little bit skewed, as depending on the type of industry your in, the results may be different. Unlike in school where there was a standardized test – there is nothing really standardized about social media.
As a few examples – Linkedin has amazing SEO for businesses who have weaker website. Often Linkedin profiles / business pages are ranked in the top 5 of a Google search, even better again if the businesses website isn’t the best.
Another example is Facebook – Utilizing this tool, Mashable has been able to create a tone of traffic to their website. Maybe not as much as Twitter, but certainly a impressive number
Finally, depending on the industry your in, Flickr may be an excellent choice for Brand Exposure. I’m thinking about Photographers yes, but also builders, or designers as it allows them to showcases their work easily.
That being all said – It’s the chart is still great, as it shows what you should be looking for from your social media interaction – maybe something that could be explored in a future post?
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