I recently went through a rather exhausting exercise creating a “tagline” for a client. A tagline – you know…those succinct and often memorable statements that capture the essence of the brand. Think of some of the classics and soon-to-be classics: … Continue reading
Many of us start the day with the best of intentions but by dinner time, are not entirely satisfied with our accomplishments. It’s hard to stay focused with emails, phone calls, text msgs, IM, SKYPE, Twitter and FB updates constantly … Continue reading
If you’re a financial advisor, you’re probably feeling overwhelmed because you’re wondering when the bad news is going to stop. The media is not helping. There is unprecedented market volatility! Declining consumer confidence, declining property values and declining share prices. … Continue reading
These are tough times for all of us. The market is down, consumer confidence is low and people aren’t spending. Businesses are not sure when things are going to improve and they are scaling back on their own purchases. On … Continue reading
Image via Wikipedia Great slide show on the psychological basis for user interface (UI) design rules! It is always important to be customer-oriented…your message not only gets out there, but it gets received in the right manner. Following UI guidelines … Continue reading
Image via Wikipedia Tommy Lee gets it once a day. He has his on/off lover and former wife Pamela Anderson on Google Alerts, so he can ask her about stories that break online, even before she’s aware of it! Google … Continue reading
The latest rage these days for traffic and search engine rankings is to get postings on blogs. And one of the easiest ways to get those blog posts is to pay for them. In fact there are now numerous services … Continue reading
A lesson in marketing and consistency. I was recently selected to save up to 75% off VOSTRO systems from Dell. Pretty exciting eh? The glossy enviro-green and white direct mail piece was personalized and they even got the spelling of … Continue reading
Ever wonder how those marketing geniuses come up with incredibly creative ideas? Well now you can too can be creative just by continually giving your brain hardware upgrades. Not a techie? No worries – below are my 7 easy steps … Continue reading
