Below are links to most of the pre-midterm exam weekly lecture notes from BUS106 – Business – Its Nature and Environment. The content is from UNDERSTANDING CANADIAN BUSINESS, 7th Canadian Edition (custom publication for Seneca College); published by McGraw-Hill Ryerson. … Continue reading
Facebook is working on facial recognition. Initially, they will recognize that a face exists in a photo and provide the opportunity to identify the face and tag the person simply by typing in the name. No more having to make … Continue reading
Ever wonder how much your Facebook Fan Page is worth or what you could do to make it more engaging and effective? I just tried out vitrue’s beta Social Page Evaluator service. I’m not sure what beta signifies other than … Continue reading
I came across this really interesting infographic on social media demographics and just had to share it! As you can see, Facebook does have a lot more females than males but I was surprised to see MySpace up there as … Continue reading
I conducted an SEO workshop this morning that was hosted by the Town of Newmarket (Ontario). The main topics were: Overview of Search Engine Optimization (SEO) Benefits of SEO Principles of search engine-friendly design Tips on how to apply SEO … Continue reading
A growing trend in internet marketing is the use of videos to establish a deeper connection with the target market. Online video marketing is being used to educate, inform and entertain viewers or (potential) customers. Some examples include: testimonials; news … Continue reading
With so many social media sites out there, it is easy to spend too much time being “social” and “networking” and not enough time building your business. Without a proper marketing strategy, your efforts are as beneficial as trying to … Continue reading
What is the difference between Marketing and Sales? I was asked this question and thought to myself…” if ONE person was asking, many more are probably thinking the same thing” Marketing gets the attention of the prospective customer through a … Continue reading
Studying solely from the textbook and reviewing lecture notes sucks (except my notes of course)! Many textbook publishers have really useful websites where you can watch video cases, do online quizzes, mess with flash cards and click on related links … Continue reading
I recently went through a rather exhausting exercise creating a “tagline” for a client. A tagline – you know…those succinct and often memorable statements that capture the essence of the brand. Think of some of the classics and soon-to-be classics: … Continue reading