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    Beyond Search Engine Optimization

    Traditional SEO is dead! Google is taking the lead in removing low quality content from the search engine results pages and aggressively attacking SEO tactics that don’t add value to the user. What can businesses do to rank better in the search engines and more importantly, to increase sales? Should businesses expand beyond SEO?

    Topics include, but are not limited to:
    • Understanding the search engine business model
    • How social media helps search
    • Getting non-search traffic
    • Content marketing for different channels
    • Content-sharing networks

    Project Details

    • Year 2013

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