If You’re Not #1 on Google, You Don’t Exist!
Do you own or manage a website? Will you be developing a website for your business and want to learn tips for generating more value with it? Maybe you’re curious to know how search engines work and what differentiates a “good” from a “bad” website? Learn the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click Advertising (PPC) • Understand how to optimize a website for search engines: How To’s, Do’s and Don’ts • Know how to select the best keywords for your site • Discover non-website tactics to help people find your site easier Bhupesh Shah, Professor of Marketing at Seneca College and President of ethnicomm, a marketing and web strategy firm, will be leading this seminar. With over 21 years of technology and consulting experience, he has a natural instinct for business and an extraordinary ability to communicate with passion and humour. An award-winning Professor at Seneca’s School of International Business and School of Media and Marketing, Professor Shah’s expertise and cutting-edge insights have been shared on popular television and radio shows.