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  • Author Deep Soni

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    06

    Jun 2013

    If You’re Not #1 on Google, You Don’t Exist!

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    Do you own or manage a website? Will you be developing a website for your business and want to learn tips for generating more value with it? Maybe you’re curious to know how search engines work and what differentiates a “good” from a “bad” website? Learn the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click Advertising (PPC) • Understand how to optimize a website for search engines: How To’s, Do’s and Don’ts • Know how to select the best keywords for your site • Discover non-website tactics to help people find your site easier Bhupesh Shah, Professor of Marketing at Seneca College and President of ethnicomm, a marketing and web strategy firm, will be leading this seminar. With over 21 years of technology and consulting experience, he has a natural instinct for business and an extraordinary ability to communicate with passion and humour. An award-winning Professor at Seneca’s School of International Business and School of Media and Marketing, Professor Shah’s expertise and cutting-edge insights have been shared on popular television and radio shows.

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    06

    Jun 2013

    Beyond Search Engine Optimization

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    Traditional SEO is dead! Google is taking the lead in removing low quality content from the search engine results pages and aggressively attacking SEO tactics that don’t add value to the user. What can businesses do to rank better in the search engines and more importantly, to increase sales? Should businesses expand beyond SEO?

    Topics include, but are not limited to:
    • Understanding the search engine business model
    • How social media helps search
    • Getting non-search traffic
    • Content marketing for different channels
    • Content-sharing networks

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