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    Who We Are


    ethnicomm inc. is a provider of a wide array of salesmarketing and web strategy consulting services that enable successful market entry or growth for Canadian, American, European and Asian-based small-medium sized businesses.

    We offer over 21 years of successful senior sales and marketing management experience gained through Canada’s largest hardgoods retailer; one of the world’s largest consumer packaged goods companies; and an international hardware company.

    Our sales strategy consulting engagements include the food, hardware, residential real estate, and financial planning industries. We have provided marketing strategy consulting to clients in health care, retail automotive, retail and industrial hardware, soft goods, residential real estate and financial services (at the broker/dealer and advisor level). Recent web strategy consulting engagements range from web hosts, hardware, industrial equipment, chemicals, repair services, real estate and finance.

    In addition, our 14 years of legal experience includes corporate/commercial, regulatory, packaging and labeling law. This gives you a team with a wide range of experience to ensure your project benefits from best-in-class insights.

    What We Do

    We act as a bridge between your goals and the markets you wish to reach. We ensure that your sales and marketing campaigns are specific so that your message and brand image reaches the target audience in the manner in which it was intended. We also ensure that your distribution strategies are aligned with your goals.

    We will be your partner, enabling you to explore opportunities with minimal expenditure and risk. We will help you assess the competitive landscape, determine whether market entry makes strategic sense, and develop the marketing and/or sales plans and programs for you to ensure an optimal return on your investment.

    Why You Need Us


    You want to succeed in the marketplace but need guidance with not only what you should do but how you should do it. We provide the tools, technologies and experience to make it happen. In our experience, many companies work on their day to day operations and don’t have time to think about branding, marketing, business development or enhanced customer service. We can assess your business and recommend small, gradual steps that you can take to increase market share. This can be slowed down or accelerated, depending on your particular business situation. All the tools will be provided, we can show you how or we can do it for you. Whatever makes the most business sense. Contact us now for a free, no obligation consultation for any marketing, sales or web strategy consulting. Read our blog to get an idea of what we are all about!


    • ...His marketing expertise combined with his technical savvy allows him to help companies at both a strategic “big picture” level and address the tactical challenges. He has a passion for helping others and takes genuine interest in helping you succeed.

      Satyen RajendraPrincipal Consultant, SPS Intellect Solutions Inc.
    • Bhupesh provided valuable and insightful feedback and has continued to help with suggestions on features and improvements since then. His knowledge and expertise in social media is excellent.

      Andreas WilkensCo-Founder, MediaFunnel
    • Bhupesh is a knowledgeable speaker that we have been using for a variety of seminars since 2010. He brings a lot of experience and offers creative ideas to help build your business and increase brand awareness....

      Daniela MazzaferroSmall Business Consultant at Town of Richmond Hill
    • Bhupesh Shah is a strategic thinker and a consummate business professional that has a firm grasp of all things Search/Web Marketing. He is one of the few that has managed to bridge the Search & Marketing divide. He is diligent, insightful, focused and fair. 

      Tom TsinasManaging Director - Search and Social, PostMedia