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  • Archive for May 2011

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    May 2011

    Lady Gaga’s Born This Way Amazon Deal has execs singing Scheiße

    Posted by / in Marketing / Link

    Attracting customers is one thing but being able to satisfy them is another. This was the issue with Amazon’s brilliant campaign promoting Lady Gaga’s album. $0.99 download and free 20GB storage utilizing their Cloud Player service…what’s not to like? However, customers were so disappointed in the experience, they talked up the competition (iTunes) and slagged the service. This obviously did not achieve the objectives that the Amazon execs had hoped for. I can imagine Lady Gaga’s song Scheiße being their song of the day!

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