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    May 2010

    Facebook Fan Page evaluator

    Posted by / in Marketing, Tips and Tricks / Link

    Ever wonder how much your Facebook Fan Page is worth or what you could do to make it more engaging and effective? I just tried out vitrue’s beta Social Page Evaluator service. I’m not sure what beta signifies other than the fact that the service, terms or aesthetics may dramatically change? Google Alerts launched in 2003 and still shows beta.

    The Social Page Evaluator told me that my Facebook Fan Page is currently worth $245 with a potential value of $1836. The site suggests three contributing factors to my page’s current value and “potential applicable suggestions”: Posting Frequency, Post Type and Short URL. I was not impressed by the suggestion they provided for Posting Frequency. Apparently I am either posting too often or not often enough. This is the kind of suggestions I’d expect from a politician – wishy washy, non committal…but having the appearance of taking a stand! My Post Type is good. I am making effective use of multimedia and dynamic wall posts but could do better by using wall apps – this would allow me to utilize Facebook’s “share” function and hopefully get friends of friends to become fans. The description under the Short URL section is that URLs should be short and easy to type so that it increase the chance that a visitor will click on them. I did not understand what they meant here – should I not use my bit.ly account so I can track people’s behaviour?

    Three additional points could be seen by clicking on the “Other Best Practices” button. These were really good tips for the average fan page creator or owner.

    1. Build an audience – drive traffic through cross-promoting on other associated official fan pages.
    2. Optimize your fan page by completely filling out the profile and blurb box information.
    3. Engage the fan by posting 2-3 times per day; solicit comments and respond in a timely fashion. They suggest using bit.ly as your branded URL shortener….woohoo that’s what I use!

    Additional features on the site allow you to compare your fan page value with other brands; see what impact increasing your posting frequency or level of engagement will have on your page value (called fan-tasize); and track your page value over time. These features will probably be more useful once some history is collected on my fan page as well as other fan pages.

    Let me know what your fan page is worth and if you feel the Social Page Evaluator is a useful tool.

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