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  • Archive for July 2008

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    28

    Jul 2008

    Cuil or not? Comments on the newest search engine.

    Posted by / in Marketing / Link

    A new search engine launched today and I was thrilled to read that it indexes over 120 billion pages or three times more than any other search engine according to their press release.  What other search engine is relevant?  The one where the Cuil guys came from – the one that should feel no threat – at least not yet. Cuil may be the biggest search engine but as you will see, biggest is not necessarily the best.

    cuil homepagte

    I was curious to see where I ranked on my keywords compared to Google. Not because it is important to me (well ok it is) but because the keywords I chose are part of my web strategy and if they’re not helping me rank higher and bring in traffic, they are useless.

    So…I Cuil-ed the keywords (somehow I don’t think that it’s going to become a verb like Googling).  It was lightning fast in telling me the number of search results. Unfortunately, getting those search results to show up on my screen was slower than the new Facebook page refresh!  Out of 13 results on the first page, 4 were for one particular company. Cuil claims that they “focus on the content of the page and then present a set of results that has both depth and breadth.”  I don’t think so!

    One key phrase, and I mean KEY phrase, yielded 14,500,000 pages on Google but only 114,518 on Cuil.  Even “web strategy” was poorly represented (98,756 results). In the time it took to roll my eyes, Google showed 31,600,000 results.

    I also searched for ethnicomm to see if my homepage showed up. NOPE. In fact, a client’s homepage that had the words “web strategy by ethnicomm inc.” popped up several pages in. I would have tested it out some more before commenting but I didn’t want to wait 10 minutes for the content to spit out.  I’m sure things will improve over time but right now, I don’t have the time to waste on Cuil. And why does it look like cull on my computer?

    On a positive note, the layout is aesthetically pleasing, I am not bothered by Adwords and the short descriptions seem a bit more informative. Maybe Google will learn from their ex-employees.

    If you’re looking to switch to a better search engine, it is not Cuil!

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    22

    Jul 2008

    Designing websites or powerpoint presentations?

    Posted by / in Tips and Tricks / Link

    Countries fall into three broad categories bas...Image via Wikipedia

    Great slide show on the psychological basis for user interface (UI) design rules! It is always important to be customer-oriented…your message not only gets out there, but it gets received in the right manner.  Following UI guidelines helps ensure you take into consideration how people perceive, think, learn and act. Note that this is not a recipe, just a list of common ingredients that work well together. You will still need to be a marketing chef to make it palatable and ideally delectable.

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    06

    Jul 2008

    I kicked the twhirl and I liked it (Katy Perry Parody).

    Posted by / in Uncategorized / Link

    CULVER CITY, CA - MAY 30:  Singer Katy Perry p...Image by Getty Images via Daylife

    (With apologies to Katy Perry)

    This was never the way I planned
    Not my intention
    I got so tick’d, mouse in hand
    Lost my passion

    It’s not what
    I’m used to
    Just wanna try it out
    I’m curious for Plurk
    To see what it’s about

    I kicked the twhirl and I liked it
    Using Plurk was a very good pick
    I kicked the twhirl just to try it
    I hope my twitterfriends don’t mind it
    It felt so wrong
    It felt so right
    Don’t mean I’m twittering tonight
    I kicked the twhirl and I liked it
    I liked it

    No I don’t even know your name
    and you don’t follow
    You’re my social media game
    Just blogging fodder

    It’s not what
    Good twits do
    Not how they should behave
    My head gets
    So confused
    Hard to obey

    I kicked the twhirl and I liked it
    Using Plurk was a very good pick
    I kicked the twhirl just to try it
    I hope my twitterfriends don’t mind it
    It felt so wrong
    It felt so right
    Don’t mean I’m twittering tonight
    I kicked the twhirl and I liked it
    I liked it

    Us twits we are so logical
    Soft font, red screen, so follow-able
    Hard to resist, so message able
    Plurks’ good
    don’t deny it
    It’s a big deal, it doesn’t craaaaaaaaash

    I kicked the twhirl and I liked it
    Using Plurk was a very good pick
    I kicked the twhirl just to try it
    I hope my twitterfriends don’t mind it
    It felt so wrong
    It felt so right
    Don’t mean I’m twittering tonight
    I kicked the twhirl and I liked it
    I liked it

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